Growing Preference for Mid-Segment Homes
AI-powered insights from ANAROCK’s ASTRA platform, analysing 2.8 million qualified leads across 74 behavioral models, reveal that homes costing ₹50 lakh to ₹1 crore have overtaken other segments, accounting for 35 % of buyer demand in 2024, up from 28 % in 2022 Business TodayHindustan Times.

Budget Shift Across Segments
Demand for starter homes under ₹25 lakh slipped from 16 % in 2022 to 14 % in 2024, while interest in the ₹1–2 crore bracket increased from 14 % to 17 % Hindustan TimesBusiness Standard. Notably, luxury properties over ₹1 crore jumped from 18 % in 2023 to 32 % in 2024—driven primarily by buyers aged 41+ Business TodayHomes India Magazine.

Decision-Making Trends
Buyers are taking longer to finalize decisions—average conversion time rose from 25 days in 2022 to 28 days in 2024 Business TodayHindustan Times. Contrastingly, luxury homebuyers (above ₹3 crore) act quickly, with booking done within 16 days Business TodayHindustan Times.

Shifting Buyer Demographics
The 36–40 age group led in purchases for 2024, overtaking the previously dominant 31–35 bracket. Younger buyers (<25) now account for just 4 %, down from 8 % in 2020 Business TodayHomes India Magazine.

Changing Purchase Channels
Digital sources (developer websites, portals) lost ground—from 35 % of bookings in 2022 to 30 % in 2024. Meanwhile, channel partners—brokers and agents—gained traction, especially in the ₹50 L–1 Cr and ₹3 Cr+ segments Business TodayHindustan Times.

Larger Homes in Demand
Buyers are showing a clear preference for 3BHK configurations, rising to 45 % in 2024 from 38 % in 2022, whereas demand for 1BHK units dropped—likely influenced by changing family dynamics and hybrid work needs Hindustan TimesBusiness Standard.